Author John Wilhoit, Jr.

Multifamily Apartment Marketing: Having Ready Product

May 26, 2015
Multifamily Apartment Marketing: Having Ready Product

Having ready product is part of assuring that days-on-market are short and turnover times stay tight. All of these actions fall into having ready product for new residents each time they step on property.

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Multifamily Demographics: Urban Household Formation

May 18, 2015
Multifamily Demographics: Urban Household Formation

In the recent recession household formation plummeted. And although it’s bouncing back, it’s interesting how and where population increases and household formation is showing up. The rise includes more than just the urban core.

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Property Management: 5 Goal Setting Apps

May 11, 2015
Property Management: 5 Goal Setting Apps

In the spirit of getting that one thing accomplished here are some proven applications (apps) that set in motion a method for accomplishing the goal at hand.

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Pension Fund Real Estate Investments – Take a Number

May 4, 2015
Pension Fund Real Estate Investments - Take a Number

Large U.S. based pensions have over one trillion dollars in assets with approximately eight percent of these funds in real estate based assets.

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Rental Increases and Yield Management Software

April 28, 2015
Rental Increases and Yield Management Software

How do you determine rental increases? Through careful market analysis or hokum?

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Multifamily Apartment Marketing: Occam Razor Revisited

April 20, 2015
Multifamily Apartment Marketing: Occam Razor Revisited

Occam Razor states that; The simplest explanation is usually the right explanation.

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What is Rent Roll Analysis?

April 13, 2015
What is Rent Roll Analysis?

There is a method to performing rent roll analysis that allows for all the steps to be covered. Miss one step and there is a dramatic “hole” in your outcomes.

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Five Resident Loyalty Shredders

April 6, 2015
Five Resident Loyalty Shredders

Every topic presented here is so important that each could be at the top of the list. Recognizing that every property is different, I encourage you to re-order the list for each of your assets under management.

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Transportation Districts and Multifamily

March 30, 2015
Transportation Districts and Multifamily

Transportation districts represent billions of dollars in public funding. Transportation districts are a method for cities to efficiently utilize public resources to move people from the places they live to the places they work and play.

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Multifamily Apartment Marketing: Leasing to the Financially Challenged

March 23, 2015
Leasing to the Financially Challenged

How do you lease a luxury apartment property to someone that cannot afford it? Is this a difficult task? Where do you start?

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Multifamily Market Analysis: Five Submarket Revelations

March 16, 2015
Multifamily Market Analysis: Five Submarket Revelations

Why do submarket analysis? The typical answer is to obtain market information on competitive assets, right? Let’s go a little deeper. How about trending Gross Potential Rents, occupancy rates, unit mix? Here are some serious submarket market analysis points to ponder.

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Multifamily Apartment Marketing: Are You Missing Out On New Leases?

March 9, 2015
Multifamily Apartment Marketing: Are You Missing Out On New Leases?

Many people believe that property management is an old-line business that moves slowly. If you believe that then your team is already half a mile behind in a one mile race.

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Multifamily Apartment Marketing: Five Lease Renewal Points of Contact

March 2, 2015
Multifamily Apartment Marketing: Five Lease Renewal Points of Contact

Following are five points of contact, or marketing methods (or touch points) to implement when marketing to existing customers to obtain lease renewals. Are you using all five?

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Property Management: 5 Move-in Checklist (Yes- Five)

February 23, 2015
Property Management: 5 Move-in Checklist (Yes- Five)

While move-in check list are “all the same” you will be hard pressed to find two that are exactly alike. This is an idea list for you to pick and choose items you may want to add to your existing move-in checklist.

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Where 1% Equals One Million Home Owners

February 15, 2015
Where 1% Equals One Million Home Owners

The average American household has 2.55 persons. Displacement of five million households from being homeowners to becoming renters impacts over twelve million people.

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